Spotlight On: Jittrakarn Bunterngpiboon


Building A Kingdom Of Baubles


She first made her way into the professional world as an architect, graduating from Thailand’s prestigious Chulalongkorn University. But Jittrakarn Bunterngpiboon realised her heart yearned for something else, a career that similarly required the construction of things, only on a smaller, more intricate scale. After taking a Master’s degree in the School of Jewellery, Birmingham City University, England; she propelled her own label into the fashion scene, using her own moniker for its global debut: Jittrakarn.

An emerging young designer taking the scene by storm, Jittrakarn Bunterngpiboon showcased her skills by winning prestigious awards from both local and international brands. She was cited as the Thailand’s Emerging Designer of The Year in 2009, and was a finalist in GIT Gem and Jewellery Design in both 2012 and 2014.

Despite switching careers, Bunterngpiboon’s architectural background is significantly evident in her designs. Well-constructed shapes with overlapping lines take the highlight in her popular signet collection Play Station. Her interactive series Live Action employs a pompom of flexible lines as ring crest, which users can play with and customize according to their own liking.

Her other works contain a nationalistic sentiment, reflecting her love for her motherland. In Fairy Thai, she recounts the beauty of her culture’s ancient beliefs, which now co-exists with the present-day lifestyle. This, she states, creates “colourful contrasts.” In order to embody such idea, she makes use of a translucent acrylic and fabricated a thick assemblage of shapes in order to conceal the true object’s true form. Bunterngpiboon finishes each handcrafted item with bright, neon colours representing Thai’s young, vibrant street culture.

“My aim is to create jewellery and decorative objects that have these hidden values which can be discovered and enjoyed,”

she says lastly.





For Jittrakarn Bunterngpiboon, jewelleries are items that do more than just sparkle. She believes that accessories should also be functional and meaningful, touching the wearer’s heart with personal relevance and emotional charm. This is what sets her jewellery range apart; with its intelligently constructed shapes and underlying conceptions, Jittrakarn offers contemporary baubles with a heavy dose of character.

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